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Monday, 01 March 2010 |
 Today in the papers and the news the nation’s attitudes were one of the main topics. Whilst aware that all sorts of statistical anomalies and demographical disparities are taken into account, I do find it difficult to see how 4,000 can sum up the attitudes of around 61,000,000 people.
Even if it were some form of useful representation, who is it useful to? Well to all sorts of companies. Those who target us with junk mail because of our age, or place we live, or having two cars. Those who target us for car, house and contents insurance because they know our date of renewal, as nothing is secret now. Those who ask us to fill in surveys, send us questionnaires, stop us in the street to ask our ‘views’ so their marketing can more fully give us what we want! Those who make TV programmes for target audiences – as Bruce Springsteen once sang, “There’s 57 channels and nothing on”. |
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